COURSE DESCRIPTION

Course contents

1.            Strategic management

1.1.        Definition

1.2.        Characteristics

1.3.        Strategy

1.3.1.     Mission statement

1.3.2.     Structural analysis of a Nonprofit Industry

1.3.3.     Moving into self-assessment

1.3.4.     Choosing a business model

2.            Fundraising  and Stakeholders analysis

2.1.        Importance of stakeholders analysis

2.2.        Identifying major stakeholders

2.3.        Getting recognition from stakeholders

2.4.        Gaining public trust : five core relationships

2.5.        From stakeholders analysis to fundraising

2.6.        Dealing with private donors

2.6.1.     Individuals members

2.6.2.     Big donors

2.7.        Fundraising risks

3.            Reporting and Assessment

3.1.        Key concepts for the reporting of NPOs

3.1.1.     Accountability

3.1.2.     Effectiveness

3.2.        Three stages to keep in mind

3.3.        Key questions to assess

3.4.        The SWOT analysis

3.5.        Towards an integrated tool : specific balanced  scorecards

4.            Corporate Governance

4.1.        Definition

4.2.        Different approaches to governance

4.2.1.     Classical approaches

4.2.2.     Alternative approaches

4.3.        Variety of mechanisms

4.4.        The board

4.4.1.     Classical view

4.4.2.     Composition of the board

4.4.3.     Functioning of the board

4.5.        Case study: Actuar Famiempresas

4.5.1.     Board diagnosis

4.5.2.     Board composition

4.5.3.     Missions

4.5.4.     Prime mechanisms

Learning outcomes of the course

This course is intended to give students an insight into nonprofit management by tackling the issues of strategic management, fundraising, stakeholder analysis, governance, reporting and assessment.

Prerequisites and co-requisites/ Recommended optional programme components

None

Planned learning activities and teaching methods 

•  Lecture courses

•  Interactive course

•  Case studies

Mode of delivery (face-to-face ; distance-learning)

Face-to-face

Recommended or required readings

ANHEIER, H.K., (2005). “Nonprofit Organizations – Theory, management, policy”, Routledge, 450 pages.

OSTER, S., (1995). “Strategic Management for Nonprofit Organizations – Theory and Cases”, Oxford University Press, 350 pages.

Assessment methods and criteria

Written examination: Doctoral students are invited to write a paper (that can be a theoretical framework, an empirical paper or a literature review that is simultaneously in relation with the course and useful for their doctoral project) ; an oral discussion around this work is possible for the student who wish it.

Organizational remarks

The twelve periods are grouped to be delivered in two or three days.

Contacts

Marc Labie – marc.labie@umons.ac.be